ATM’s allows your customers to access all of their available cash from bank cards, credit cards, etc., so when customers have more money, they spend more money. A study done by 7-Eleven and Convenience Store Decisions Magazine show 10% to 20% of the money withdrawn from an ATM is spent in that store
Cash does not bounce. When a customer uses cash from an ATM it cuts down the charge backs, disputes, bad checks, and the stress associated with these.
By having an ATM there is less risk of robbery and employee theft.
By directing your customer to the ATM, you can greatly reduce the credit card fees you are currently paying.
An ATM can save customer embarrassment and employees time. An ATM also deposits directly into your bank account, which saves time and work.
By providing new and unique services for your patrons, your image is improved. One reason people patronize your store is value. An ATM only adds to the overall value of your store.
Your customers will no longer have to stop at your competitors to get cash (and spend it there). You will have customers stopping at your place of business because you can accommodate their needs.
With surcharge fees, you should earn enough to cover the cost of the ATM. The real profit comes from the additional sales from the thousands of extra dollars available in your store.